The “Bright Eye” claim on skincare products signifies that the formulation is designed to enhance the radiance and luminosity of the delicate skin around the eyes. This claim is typically associated with products that contain ingredients specifically aimed at reducing dullness and boosting brightness. Key ingredients include Vitamin C, known for its potent brightening and anti-pigmentation properties, which help lighten dark circles and even out skin tone. Niacinamide (Vitamin B3) is another common component that improves skin texture and tone while reducing redness and hyperpigmentation. Light-reflecting pigments are often included to provide an immediate luminosity boost, making the eyes appear more vibrant and awake. Additionally, products may feature hydrating agents like hyaluronic acid, which plump the skin and enhance its natural radiance. By combining these elements, “Bright Eye” products work to improve the overall appearance of the eye area, making it look more refreshed, youthful, and illuminated.