Research indicates that end users purchase cosmetics primarily to enhance their own sense of well-being, a reason highlighted by participants. Consequently, skin and hair care products serve a dual purpose: they are both practical and emotionally fulfilling. Among these, the emotional aspect plays the most significant role in influencing consumers’ choices. Using effective products to boost personal well-being is a key motivation for self-care.

Research has indicated that skin cell longevity increases by activating the Klotho protein, which is known as the “youth protein”

Klotho is drawing increasing interest from cosmetic R&D departments and has enabled a better understanding of the aging process with a lot of manufacturers using the same.

By increasing the expression of Klotho in skin cells, it allows to preserve the skin from the natural aging process. Skin firmness is maintained and skin tone becomes more harmonious and radiant.